Mall St. Vincent is prominently located in an affluent community that enjoys a robust daytime population of both residents and tourists. The diverse local economy is supported by several growth industries, including riverboat gaming, research, biomedical and shale oil, as well as the Barksdale Air Force base. In 2014, Mall St. Vincent embarked on an extensive renovation to reposition itself as one of Northwest Louisiana’s leading retail destinations and opened retailers including H&M & Francesca’s.